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Our new roll:Westerville shop is now open!

We're excited to open the doors on our latest shop, including our latest roll: Bicycle Company Studio, which allows you design and personalize your new roll: bike.

New Bike Appointments

We are now offering one on one consultations and test rides with one of our experts at all our shops.

Book Your Appointment

Service Pick-up & Delivery

Our service departments are fully operational as our teams continue to spin wrenches to keep you riding.

Local Delivery for Online Sales.

While you can't browse in person at the shop, we've made our entire catalogue of bikes, clothing and gear available online at for click and collect, with many items available for same day pick up.

  • Bike purchases all receive our 50 Day to ride guarantee.
  • Live phone support from our team as you shop online.
  • Curbside touch-less order pick up at all 3 shops.
  • Free local delivery for any purchase over $50.

Design Your Own Bike

Beautifully simple and built to order, roll: bikes are designed and assembled in Columbus Ohio.

Shop Our Stores

Call the shop for live phone support from our sales team as you browse online.

We hand pick the best in Bicycles, Clothing, and Gear

And we ride what we sell, from Cannondale, Giant, Electra, Santa Cruz, and roll: Bicycle Company



roll: Bike Co

We proudly ride, race, rock, and roll: local.

We're proud to call Columbus Ohio our home, with over a decade in the service of bikes. We appreciate the support of the communities we serve, as we strive to deliver the best experience by bike. Whether you prefer to come visit us in the shop, or on our website, we’re here to help you with all of your cycling needs. Learn what makes us unique, and visit us today to meet our friendly team, experience some incredible products, and find your own ride.

Service Center

Our expert technicians are here to help with all of your bike service needs.

Explore Service Options

Kids Bike Trade-up

We'll give you back 50% of your purchase price back, when you trade-up your kids bike.

50 Days to Ride

Ride it for up to 50 days, and if you don’t love it, we’ll exchange it, or take it back.


Stay at home guidelines encourage taking daily breaks and exercise outside. It’s time to leave the basement!