Design Your Own Bike
Beautifully simple and built to order, roll: bikes are designed and assembled in Columbus Ohio.
Shop Our Stores
Call the shop for live phone support from our sales team as you browse online.
Click + Collect
We've made our entire catalogue of bikes, clothing and gear available online at roll.shop for click and collect, with many items available for same day pick up.
- Bike purchases all receive our 50 Day to ride guarantee.
- Live phone support from our team as you shop online.
- Curbside touch-less order pick up at all 4 shops.
We hand pick the best in Bicycles, Clothing, and Gear
And we ride what we sell, from Cannondale, Giant, Electra, Santa Cruz, and roll: Bicycle Company
We proudly ride, race, rock, and roll: local.
We're proud to call Columbus Ohio our home, with over a decade in the service of bikes. We appreciate the support of the communities we serve, as we strive to deliver the best experience by bike. Whether you prefer to come visit us in the shop, or on our website, we’re here to help you with all of your cycling needs. Learn what makes us unique, and visit us today to meet our friendly team, experience some incredible products, and find your own ride.
Our expert technicians are here to help with all of your bike service needs.
Kids Bike Trade-up
We'll give you back 50% of your purchase price back, when you trade-up your kids bike.
50 Days to Ride
Ride it for up to 50 days, and if you don’t love it, we’ll exchange it, or take it back.
We're here to answer all of your cycling-related questions. Stop by or give us a call today!