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Bikes. Change. Lives

We are proud of our roots in Columbus, Ohio and strive to be role models in our community. Through our existing roll: Model collaborations we are lucky to focus our efforts and financial resources on individuals and organizations that share our vision that bikes can (and do!) change lives. We actively look for opportunities where we can amplify existing initiatives in which bikes can play a meaningful role in helping organizations and individuals towards their goals. Whether that’s for health and wellness, for transportation, or just simply to share the love of bikes with a wider audience, our work is guided by our company values; Celebrate All Riders, and Make a difference!


roll: Model + Pelotonia

A big part of our roll: model program, and our commitment to help lead the charge against cancer, is the Pelotonia Rider Discount pioneered by roll: on purchases by Pelotonia riders. In 2021 we are once again proud to offer Pelotonia riders 5% off bikes, and 10% off everything else on your purchases at roll: stores. This discount is available to registered riders for all your bike, clothing and gear purchases between your registration date and the ride, with the proud support of our partners at Giant and Cannondale.

Request roll: Model Support

If you are looking for support for your own cause or event, and feel like there could be a great fit through our roll: Model program, please submit your request for support using the link below and a member of our team will be in touch.

Community Relationships

We are proud of our roots in Columbus Ohio and strive to be role models in our community. By focusing on the individuals and the organizations that share vision, and re-investing into the communities we serve.

Nationwide Partnerships

We love sharing the bike love across our community, and nationwide through our ever-growing network of roll: Bicycle Company Retail Partners selling roll: bikes across the nation.
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50 Day Ride Guarantee

We want you to love your new bike. Ride it for up to 50 days, and if you don’t absolutely love it, we’ll take it back, or exchange it for you, no questions asked.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.