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We are roll:

Our story is born out of our personal experience and our passion. That riding bikes transforms people, and transforms communities for the better. 

Whether it’s connecting people to community activities, making friends from group bike rides, allowing families to spend time together, improving our health, riding for a cause, or just simply taking time to enjoy our city’s unique neighborhoods and country roads; bikes can (and do) change people’s lives. If more people can experience the positivity that riding bikes brings, and if together we give people the opportunity to find their own ride, then we all move forward. That's our goal.

With over 15 years of history in our shops, selling thousands of pretty great bikes, we found ourselves with a mission. To conceive, to design, and to build a bike that met our own higher standards, and fulfill our every last wish for the bikes we wanted to ride. With determination and enthusiasm we began the journey, starting from scratch, fixating on every last detail to build the bikes we are proud to own, and share with you today. We invite you to join us and to find your ride.

Stuart Hunter

Founder / CEO

Community Relationships

We are proud of our roots in Columbus Ohio and strive to be role models in our community. By focusing on the individuals and the organizations that share vision, and re-investing into the communities we serve.

Nationwide Partnerships

We love sharing the bike love across our community, and nationwide through our ever-growing network of roll: Bicycle Company Retail Partners selling roll: bikes across the nation.

50 Day Ride Guarantee

We want you to love your new bike. Ride it for up to 50 days, and if you don’t absolutely love it, we’ll take it back, or exchange it for you, no questions asked.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.